Every multilingual WordPress project brings its own challenges, especially when combining custom development, page builders and multiple languages such as English and Arabic. While tools like WPML make the process easier, real issues often arise during implementation rather than setup.
In this blog, we share practical challenges we faced across multiple client projects and how we solved them to create smooth, user-friendly multilingual websites.
Managing Content Across Multiple Languages
One of the biggest challenges was managing content updates across languages. Clients would update English content but forget to update the Arabic version, leading to inconsistencies.
How we solved it
We created a structured workflow using WPML where:
- Content updates triggered translation updates
- Editors were guided to update both languages simultaneously
- Translation status was clearly visible
This made content management far more organised and reduced errors.
Builder Content Not Syncing Properly
When using page builders, some content elements did not sync properly between languages. Certain sections would either duplicate incorrectly or fail to appear in the translated version.
How we solved it
We ensured full compatibility between the builder and WPML by:
- Using WPML-supported builders only
- Translating content at the module level instead of duplicating entire pages
- Testing reusable templates across languages
This resulted in a much smoother translation experience within the builder environment.
AI Translation Quality vs Human Accuracy
In some projects, clients preferred faster delivery using AI-generated translations. However, the initial output sometimes lacked context or proper tone.
How we solved it
We adopted a hybrid approach:
- AI was used to generate initial translations quickly
- Our team reviewed and refined the content manually
- Industry-specific terminology was adjusted carefully
This allowed us to balance speed with quality and deliver accurate results efficiently.
Navigation and Menu Translation Issues
Menus and navigation elements often caused confusion, especially when switching between languages. Some menu items were not translated, while others linked incorrectly.
How we solved it
We used WPML’s menu synchronisation tools to:
- Create fully separate menus for each language
- Ensure correct linking between translated pages
- Maintain consistency in navigation structure
This improved usability and created a seamless browsing experience.
Maintaining Design Consistency Across Languages
Design consistency can be difficult to maintain when switching between languages with different text lengths and reading directions.
How we solved it
We approached design with flexibility by:
This ensured both English and Arabic versions looked equally polished.
- Allowing space for text expansion
- Using adaptable layout structures
- Testing both languages side by side
Conclusion
Working on multilingual WordPress websites taught us that most issues are not caused by the tools themselves, but by how they are implemented. With the right workflow, proper use of WPML, and a balanced approach to translation, it is possible to create websites that are both visually consistent and easy to manage.
A well-built multilingual site should feel natural in every language, not like a translated version of the original. That is exactly what we aim to achieve in every project.